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Meeting
Martha
`I'd love to do this thing again. It worked out well. It was
a good thing!'
About a mile
before the driver turned into the parking lot of the ``Martha Stewart
Living'' studio in Westport, Conn., I felt a shiver. That was the
first and only twinge I would have.
``So what is
Martha really like?''
I'd heard all
the stories. But she was indeed ``perfectly lovely,'' to quote Julia
Child. Very even keel and professional.
Martha's also
very busy, incredibly well-organized and has a talent for hiring
just the right people for each job. The people working on the staff
are young, bright, energetic and talented. There are about 80 employees
who keep ``Martha Stewart Living'' television going. There are two
studios in which the segments are shot. This allows one studio to
set up while the other is on camera. Digital technology provides
flexibility when a show is shot and ready for editing.
One of her
assistants told me that Martha always says that she has seven full-time
jobs. But how can anyone keep track of seven major operations?
(Checking her
Web site, here is how her position is described: Chairman and CEO
of Martha Stewart Living Omnimedia LLC., an international multimedia
company that includes a monthly magazine, Martha Stewart Living;
a quarterly magazine, Martha Stewart Weddings; a syndicated television
show, Martha Stewart Living; books written by Martha Stewart and
the editors of Martha Stewart Living; a syndicated newspaper column,
askMartha; a national radio show, askMartha; a mail-order catalog
and online merchandising business, Martha By Mail; strategic merchandising
relationships with Kmart, Sherwin-Williams, Sears, Zellers and P/Kaufmann;
and the marthastewart.com Web site.)
On the set,
Martha did not seem to be harried, but she does not waste a minute.
Business by phone happened between ``takes'' and conferences were
wedged between shooting segments.
She's interested
in details and her staff researches every topic. With this kind
of help, it might be easy to just accept the information. But when
reading on the teleprompter that there are 24 different kinds of
holly (during the taping of a segment on holiday decorations), she
stopped the cameras. ``I don't think that's right,'' she said. ``There
are more than that.''
And off her
staff went to doublecheck. I didn't hear what the final answer was.
The building
itself is no-nonsense, production-oriented, well-organized and in
good taste. There are no carpets or waiting lounges with cushy furniture.
Every space has monitors showing what is happening in front of the
cameras.
When I arrived,
Martha was taping a show with Chef Alain Coumont and each screen
showed four different views of the action. Everybody in the building
could watch what was going on in the studio.
At a break
in the filming action, Martha entered the kitchen.
``You can give
her the lutefisk now,'' whispered one of the assistants. (I had
been assured that Martha likes ``weird'' stuff.)
She accepted
the lutefisk with delight and said that her Norwegian sister-in-law,
Rita, would cook it for Christmas dinner, but she'd need cooking
instructions. Rita also was interested in learning how to make lefse.
Martha learned
lefse-making on camera. It took her less than a minute to learn
how to roll delicate, paper-thin rounds, lift them onto the heated
grill and bake them perfectly. It took one bite of hot buttered
lefse to convince her that she needed to get a set of lefse-making
equipment for herself.
We started
taping at about 10 a.m. and finished about 2:30 p.m., with a lunch
break at noon. A gourmet lunch for employees is provided daily in
the commissary -- gratis from the boss.
Martha approves
all of the commissary menus. The day I was there (Friday), they
served open-faced sandwiches with smoked turkey and crumbled blue
cheese, lettuce and mustard honey vinaigrette, plus herbal mint
tea. I especially enjoyed the wild mushroom soup.
How did I haul
all that stuff?
First, I froze
everything. I packed butter cookie dough, spice cookie dough and
unbaked Finnish puff pastry in an insulated lunch bag. I froze the
cakes in their pans and wrapped them well.
When I packed
the bag I was going to check, I placed the frozen baked pulla (cardamom
bread) in such a way that the cake pans protected the pulla from
being crushed by those gorillas that handle airline baggage. I packed
the more delicate items in plastic containers, buffered by plastic
wrap so they wouldn't move around, and froze them, too. In the morning
I put them into my rolling carry-on bag.
Luckily everything
came through the flight and car ride without breaking. We did a
minimum of baking at the last minute.
Potatoes won't
wait -- not even for Martha Stewart!
For lefse,
it is absolutely important that the potatoes used are russets, and
that they are not overcooked. For the program, I wanted to show
the exact point at which the potatoes are done, which is after 22
minutes of cooking.
The set was
ready, I was poised for action and the potatoes were just right.
But where was Martha? In a conference.
The challenge:
How to show the correct doneness of the potatoes once Martha returned
(not overcooked, but not hard). It looked like the potatoes were
going to be overcooked. So we drained them, saved the water and
kept it boiling and kept the potatoes in a dry pot. When we started
the segment, we planned to return the boiling water to the potatoes
so we could show the draining step.
When Martha
finally arrived, I thought we'd made it. But then she got the hiccups
and couldn't say my name in the introduction. Take two.
About the Scandinavian
Christmas tree
In the first
segment, a beautiful Christmas tree is in the background, all decorated
with traditional straw ornaments. Why do Scandinavians use straw
for ornaments? Martha asked me.
Straw has always
been abundantly available in the rural areas of Scandinavia, where
all of these traditions developed. Especially at this time of year,
when darkness closes in and it's cold outdoors, it's a perfect time
for quiet crafts and they fashion all kinds of golden straw decorations.
Stars and animal shapes are typical shapes.
There was a
beautiful bowl of fresh eggs on the counter. They were all colors
-- pale lavender, pale green, light rusty brown -- all natural colors
laid by the chickens on Martha Stewart's farm. When I commented
on how beautiful they were, Martha told me that there are problems
in the chicken coop right now. Too many roosters. They keep pecking
the hens, so to fix the problem, they hang whole cabbages on strings
so that the roosters will peck the cabbages instead of the hens.
For someone
who has six homes and seven full-time jobs, I marvel at Martha's
ability to stay on top of it all -- even those pesky roosters.
Beatrice Ojakangas
is featured on Thursday's Scandinavian Christmas episode of ``Martha
Stewart Living,'' which airs at 11 a.m. daily on Duluth's Fox Channel
21.
Ojakangas is
featured in four of seven segments on the Scandinavian Christmas
-- the show's theme. The segments include a Scandinavian coffee
table, cloudberry layer cake, lefse and glogg, a Swedish spiced
wine.
For viewing
outside the Duluth area, check local cable TV and satellite listings.
For more information,
please visit www.marthastewart.com
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